Yoast SEO 文档

Social profiles missing from Google』s Knowledge Graph

If you have a Knowledge Graph in Google, you want the information to be correct and your social profiles to show up in it. If they don』t, there are a couple of things you can do to troubleshoot.

What is Google』s Knowledge Graph?Google』s Knowledge Panel: What is it and how to get one?Rich results are rocking the SERPsStructured data with Schema.org: The ultimate guide

Check if Yoast SEO is set up correctly

First of all, check if Yoast SEO is set up correctly on this part.

Log in to your WordPress site. When you』re logged in, you will be in your 『Dashboard』. Click on 『SEO』. On the left-hand side, you will see a menu. In that menu, click on 『SEO』. Click on 『General』. The 『SEO』 settings will expand providing you additional options. Click on 『General』. Go to the Webmaster Tools tab and make sure your site is verified with Google. On the General screen, go to the Webmaster Tools tab. There, make sure your site is verified with Google. Click on 『Search Appearance』. Click 『Search Appearance』 in the menu. Go to the General tab and make sure you』ve filled in the correct Knowledge Graph details. On the Search Appearance screen, go to the General tab. There, make sure you』ve filled in the correct Knowledge Graph skills. Click on 『Social』. Click 『Social』 in the menu. Go to the Accounts tab and make sure you』ve linked your social profiles to your site. On the Social screen, go to the Accounts tab. There, make sure you』ve filled out your social profiles.

Still no luck? Then you might need to make a bit more of an effort.

Become an official representative

As an official representative, Google allows you to make suggestions to edit your Knowledge Graph. To become a representative, follow the steps laid out in Google』s get verified on Google article. Once you』re an official representative, it』s easy to suggest changes. As Google states there, 「Eligible entities will be able to suggest the addition of new, or edit existing, social profiles. Profiles cannot be reordered」.

Using custom mark-up?

If, for some reason, you』re not using Yoast SEO』s schema implementation or unable to verify as an official representative, it』s important to double-check that your custom markup is well-formed and can be processed by Google using Google』s Structured Data Testing Tool. When Google next crawls the page, its indexing algorithms will process the profiles from your markup and make them eligible to be used in search results. You can ask Google to crawl the page by following the instructions here. Please note that this process may take up to a week.

If everything looks correct, and you have waited at least one week since your marked-up page was last crawled by Google, report the missing events using the small 「Feedback」 link under the Knowledge Graph panel in Google search. Click 「Wrong?」 on your company』s name and explain the problem, being sure to use the term 「social profiles」 in your description of the problem.

Plugin compatibility with paginated content

Yoast SEO adds rel="next" and rel="prev" tags that let search engines know that they are on a paginated archive series. That makes sure that they crawl all the pages of your archive. Read more about this Yoast SEO feature here.

How do I see therel="next" and rel="prev" tags?

You can view therel="next" and rel="prev" tags by looking at the source code. This guide explains more: How to view the source code of your site.

Why is this not working on my paginated content?

Our plugin utilizes the built-in WordPress core functions to recognize pagination. Some plugins and theme developers have modified or created their own method of adding pagination. In these cases, custom code may need to be written by a developer to pass information between our plugin and the plugin or theme creating the pagination. Please reach out to the developer of the plugin or theme in question to request information on being compatible with our plugin.

The wpseo_prev_rel_link and wpseo_next_rel_link filters can be used to customize the output or return false to disable the output. Some examples can be found here.

Compatibility with canonical tags

If you are looking for information regarding canonical tags please refer to this guide: Canonical URLs in Yoast SEO.

Sitemap error: Missing XML tag

A sitemap is a page on your website that leads search engines to important pages on your site. One of the functionalities of the Yoast SEO plugin is that it allows you to easily add a sitemap to your website. In this article, we』ll discuss a common XML sitemap error in detail. Are you seeing the following sitemap error?

This required tag is missing. Please add it and resubmit.

This error appears when the sitemap contains zero items. To solve this, you should create content for the sitemap. However, if you know you have made content you should clear/flush your cache from your website, plugins, theme, server et cetera.

Are you getting a different error? Check out this article on common XML sitemap errors to see more errors, their causes, and their solutions.

This commonly happens with the News SEO sitemap when a site has not published a news article within the last two days. It may also appear with the Video SEO sitemap if no videos have been made.

What to do when Facebook sharing is not working correctly

There are a number of reasons that sharing on Facebook fails to display correctly. Facebook』s debug tool will provide you with a lot of information that might help narrow down the issue and allows you to flush Facebook』s cache for a specific page to ensure Facebook sees the most current metadata.

Enable Facebook meta tags
Add Facebook publisher tags
Custom Facebook meta tags
Add Facebook author tags
No image when sharing
Social media optimization with Yoast SEO

If you』ve updated your social settings or metadata for an article and aren』t getting the right details in Facebook yet, you might need to force update Facebook』s cache of that page. To do that, go to the Facebook debug tool, enter the URL you wish to update and click scrape again. Go to Facebook』s Sharing Debugger. Enter the URL you wish to update. Click 『Debug』. Click 『Scrape Again』. Under 『When and how we last scraped the URL」, click 『Scrape Again』. Look at the updated 『Link Preview』. If this is correct, you』re done.If not, check the 『Warnings That Should Be Fixed』 section for any errors. Fix errors and repeat these steps.If there are no warnings to be fixed, click on 『Show All Raw Tags』 to review the actual information Facebook received. If the tags are incorrect, run a conflict check.

How to change your WordPress homepage type

In this article, we』ll explain how to change your WordPress homepage type. WordPress has two options for your homepage type:

Your latest postsStatic

If your homepage is set to 『Your latest posts』, WordPress displays a list of your most recent posts on the homepage of your site. This list of posts is automatically updated as soon as you publish new posts. You don』t have to create this page yourself, WordPress creates this list automatically. Your homepage can also be 『static』. This means there』s a specific page used as the homepage of the site, which you have to create yourself.

WordPress SEO: The definitive guideWhat is WordPress?WordPress for beginners

To change your WordPress homepage type, follow the steps below. Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click 『Settings』 in the menu. On the left-hand side, you will see the admin menu. In that menu, click on 『Settings』. Click 『Reading』. The 『Settings』 menu will expand providing you additional options. Click on 『Reading』. Select one of the options of 『Your homepage displays』. You can select 『Your latest posts』 or 『A static page』. If you select 『A static page』, you』ll get the option to select which page you want to use as your homepage, and which page you want to use to display your posts.

How to add Facebook publisher tags

A Facebook publisher tag is a tag that allows Facebook readers to follow the author of an article. The Yoast SEO plugin makes it easy to add Facebook author tags to your content. In this article, we』ll explain how you should go about this.

Enable Facebook meta tags
Custom Facebook meta tags
Add Facebook author tags
Facebook sharing not working
No image when sharing

Example of a Facebook publisher tag

To set up author tags for the authors on your site, you should first make sure you have enabled Facebook OpenGraph. Then, you should add the Facebook profile URL of your users to their WordPress author profile by following these steps: Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『SEO』 On the left-hand side, you will see a menu. In that menu, click on 『SEO』. Click on 『Social』. The 『SEO』 settings will expand providing you additional options. Click on 『Social』. Click on the 『Accounts』 tab. Under 『Your social profiles』, enter your Facebook Page URL. Click 『Save changes』.

How to add Facebook author tags

A Facebook author tag is a tag that allows Facebook readers to follow the author of an article. The Yoast SEO plugin makes it easy to add Facebook author tags to your content. In this article, we』ll explain how you should go about this.

Social media optimization with Yoast SEO
Enable Facebook meta tags
Add Facebook publisher tags
Custom Facebook meta tags
Facebook sharing not working
No image when sharing

Example of a Facebook author tag

To set up author tags for the authors on your site, you should first make sure you have enabled Facebook OpenGraph. Then, you should add the Facebook profile URL of your users to their WordPress author profile by following these steps: Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『Users』. When you』re logged in, you will be in your 『Dashboard』. On the left-hand side, you will see a menu. In that menu, click on 『Users』. Click 『Edit』 for the username of your profile or one of your author profiles. Under 『Contact Info』, add the personal Facebook profile URL. Click 『Update User』.

TIP: The author name is only clickable when the linked profile allows followers. Turn that feature on with these steps.

Customizing this filter

You or your developer can use the wpseo_opengraph_author_facebook filter to customize this feature. Returning false will disable the feature.

How to noindex an entire site

It』s possible to let search engines know you want to keep your entire site out of the search results. However, it』s up to the search engines to honor this request. To let search engines know you don』t want them to index your site, you can 『noindex』 your site in the WordPress settings. Let』s explore how to go about this.

How do I noindex URLs?Why noindex a page or nofollow a link?How to keep your page out of the search resultsHow to noindex individual author pages

If you want to noindex your entire site, follow the steps below: Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『Settings』. On the left-hand site, you will see a menu. In that menu, click on 『Settings』. Click on 『Reading』. The 『Settings』 section will expand providing you with additional options. Click on 『Reading』. Check 『Discourage search engines from indexing this site』. Click 『Save Changes』.

How to backup your (WordPress) site

If you didn』t know yet, backing up your site is very important. Something can always go wrong. For example, when updating your site, installing a new plugin or adding some custom code. At such times it is useful to have a recent backup of your (WordPress) site at hand. You can even save this backup in different places for extra security. It makes sure that if something goes wrong you have a fresh copy of your site you can restore and move on like nothing ever happened.

Table of contents

Why are backups of your site important?Creating a backup through your hostCreating a backup by using a WordPress pluginVideo: How to backup your WordPress site

Want to learn more about WordPress? Our FREE WordPress for beginners training is here to help. Find out how to set up your own site, learn the ins and outs of creating and maintaining it, and more. This training is part of our free training subscription, take a look at all online SEO training subscriptions!

Why are backups of your site important?

In the video below, we explain why backups of your (WordPress) site are important. This video is part of our free WordPress for beginners training.

Creating a backup through your host

Most good hosting companies will offer a backup tool or automated service for their customers. They usually allow users to set automated backups from within their control panel. We have a list available with popular WordPress hosting partners vetted by Yoast. If you want to know more about creating backups trough your host, we』d suggest you contact your hosting company.

Creating a backup by using a WordPress plugin

A benefit of using WordPress is that there are several plugins that offer a great backup solution. At Yoast, we recommend and have good experiences with BlogVault as this tool offers many great features. Such as creating staging sites and easy migrations.

Some other great backup plugins for WordPress are:

BackupBuddyUpdraftPlusBackupWPUpDuplicatorVaultPress

Video: How to backup your WordPress site

If you want to see exactly how to go about making a backup of your WordPress site, check the video below. This video is part of our free WordPress for beginners training.

Category snippet variable replacement not working

A very important feature of Yoast SEO is that you can automatically add SEO title and meta description templates to the homepage, all (custom) post types, all (custom) taxonomies, and other pages. You can create these templates with snippet variables, which we』ve listed in this list of available snippet variables in Yoast SEO.

If you』re using the Category (or %%category%%) snippet variable in your title template and that doesn』t get properly replaced with the category』s name, this is probably due to the fact that you』re using it for a custom taxonomy that isn』t really a 「native」 WordPress category. Simply replacing it with %%term_title%% will fix the replacement.

If the issue remains, you may need to use a custom template variable as discussed here.