詩語，作者 Yoast SEO 文檔 - 第 22 頁共 34 頁

How to add your website to Bing Webmaster Tools

You must have an account with a Microsoft in order to connect your site to Bing Webmaster Tools.

Yoast SEO allows you to connect your website to Bing Webmaster Tools so you can track how Bing is crawling your website. In the SEO > General settings of Yoast SEO, Bing Webmaster Tools is hyperlinked in order to help direct you to the right place to connect your website. Go to Bing Webmaster Tools Enter your site URL address in the 『Add a site』 field. Enter your sitemap URL. If you』re connecting your website for the first time and don』t know anything about when your site』s traffic is the highest, just choose the default option. Click 『Add』. Under 『Option 2』, copy the meta tag code. Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『SEO』. On the left-hand side, you will see a menu. In that menu, click on 『SEO』. Click on 『General』. The 『SEO』 settings will expand providing you additional options. Click on 『General』. Click on the 『Webmaster Tools』 tab. Add the code under 『Bing verification code』. Click 『 Save Changes』. Switch back to Bing Webmaster Tools and click 『Verify』.

Note: Your sitemap will most likely show up as pending and will be crawled shortly. It may take a few hours to a few days.

How to add your website to Baidu Webmaster ToolsHow to add your website to Yandex Webmaster ToolsHow to add your website to Google Search Console

How do Yoast SEO and Video SEO work with Custom fields?

With the Custom fields in WordPress, you can add additional metadata to your posts. It is also possible to display the metadata on your website. However, to do that, you will need to edit your theme files. Both Video SEO and Yoast SEO can scan designated custom fields. In this post, we outline what you need to do to enable our plugins to scan the content of your custom fields.

Table of contentsFind the custom field nameCreate a custom field Add custom fields to the Video SEO plugin settings Add custom fields to the Yoast SEO plugin settingsRead more

Find the custom field name

To add a custom field to Video SEO or Yoast SEO, you need to know its name. You might be using a lot of custom fields, which would make it harder to remember all of their names. To help you, we wrote a post with a step-by-step guide on how to find a custom field name.

Create a custom field

You can also create new custom fields, and then add them to the Video SEO or the Yoast SEO plugin. You can learn how to do that in our guide on creating custom fields.

Add custom fields to the Video SEO plugin settings

Video SEO can scan the video content of your custom fields. It is possible to add multiple custom fields in the plugin settings. To learn how to add custom fields to Video SEO, go to the post – Add custom fields to the Video SEO plugin settings.

Add custom fields to the Yoast SEO plugin settings

Yoast SEO can also scan the content of your custom fields. In this post, you can learn how to add custom fields to Yoast SEO.

Following the steps above should make it easy for you to add custom fields to our plugins. Good luck!

Configuration guide for Video SEOConfiguration guide for Yoast SEO

How to import a CSV file for Local SEO

Want to learn all about local SEO? In our Local SEO training, you』ll learn how to optimize the website of your local business for search engines. So you』ll start ranking in your area! Check out our Local SEO training.

If you have a store with more than one physical location, you can use the Local SEO for WordPress plugin and optimize your listings for all your stores. To do that, you will need to upload a CSV file that contains the necessary details.

If you want to create your own CSV import file for Local SEO, it should look like the example file below. For this example, we』ve used the Yoast offices.

Name,Address,City,Zipcode,State,Country,Main Phone,Secondary Phone,Fax,Email,Description,Image,Category,URL,VAT ID,Tax ID,Chamber of Commerce,Notes 1,Notes 2,Notes 3,Business type,Opening hours monday from,Opening hours monday to,Opening hours monday second from,Opening hours monday second to,Opening hours tuesday from,Opening hours tuesday to,Opening hours tuesday second from,Opening hours tuesday second to,Opening hours wednesday from,Opening hours wednesday to,Opening hours wednesday second from,Opening hours wednesday second to,Opening hours thursday from,Opening hours thursday to,Opening hours thursday second from,Opening hours thursday second to,Opening hours friday from,Opening hours friday to,Opening hours friday second from,Opening hours friday second to,Opening hours saturday from,Opening hours saturday to,Opening hours saturday second from,Opening hours saturday second to,Opening hours sunday from,Opening hours sunday to,Opening hours sunday second from,Opening hours sunday second to
Example Location 1,Don Emanuelstraat 3,Wijchen,6602 GX,Gelderland,NL,213371337,,,,Example Location 1,http://upload.wikimedia.org/wikipedia/commons/2/25/Open_office.png,Offices,http://test1.com,,,,,,,Educational Organization,8:00,12:00,13:00,18:00,13:00,18:00,,,8:00,18:00,,,8:00,12:00,13:00,18:00,8:00,18:00,,,,,,,,,,
Example Location 2,Kasteellaan 22,Wijchen,6602 DE,Gelderland,NL,213371338,,,,Example Location 2,http://upload.wikimedia.org/wikipedia/commons/2/25/Open_office.png,Offices,,,,,,,,NGO,8:00,18:00,,,8:00,18:00,,,8:00,18:00,,,8:00,18:00,,,8:00,18:00,,,8:00,18:00,,,,,,
Example Location 3,Wolfskuilseweg 99,Nijmegen,6542 JD,Gelderland,NL,213371339,,,,Example Location 3,http://upload.wikimedia.org/wikipedia/commons/2/25/Open_office.png,Offices,http://test2.com,,,,,,,,8:30,15:00,18:00,21:00,,,,,,,,,,,,,,,,,,,,,,,,
Example Location 4,Korte Nieuwstraat 6,Nijmegen,6511 PP,Gelderland,NL,213731373,,,,Example Location 4,http://upload.wikimedia.org/wikipedia/commons/2/25/Open_office.png,Offices,,,,,,,,,,,,,9:00,12:00,,,9:00,13:00,13:30,17:00,,,,,9:00,21:00,,,,,,,12:00,17:00,,

DOWNLOAD: You can also download our demo file here (right-click > Save As).

Things to consider when creating your CSV file

The first line with headers is obligatory.A country should always be an ISO 3166-2 code.Opening and closing times must be in 24-hour format.The business type is limited to those available here: schema.org/LocalBusiness.You can use either comma or semicolon, be sure to select what you used as a column separator when you import.

How to import the CSV file

From SEO → Tools → Import & Export, you can find the option to import your new locations. Warning: This process cannot be used to update locations. Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『SEO』. On the left-hand side, you will see a menu. In that menu, click on 『SEO』. Click on 『Tools』. The 『SEO』 settings will expand providing you additional options. Click on 『Tools』. Click on 『Import and Export』. Select the 『Local SEO』 tab. Click 『Choose File』 to select the file from your computer. Select the column separator (comma or semicolon) for your file. Click Import.

If the import button is not available or grayed out, we do not have permissions to write to your server. Please make sure the 「/Path_To_WordPress/wp-content/uploads/wpseo/import/」 directory is writeable.

Want to learn more about Local SEO? Check out these articles:

How to install Local SEO for WordPressConfiguration guide for Local SEOSEO basics: What is local SEO Ultimate guide to small business SEO

How to find the correct custom field name

The Yoast SEO and the Video SEO plugins can scan the content of your custom fields. However, they do not do it automatically. If there is a particular custom field you want the plugins to scan, you will need to add it to the plugin』s settings. To do that, you will need to find the custom field name. In this post, we show you how.

Before you go searching for the custom field name, you first need to know the post or page ID. You can find it in two ways:

1. Hover over the post in the Posts overview screen. You will see an address in the bottom left corner. The post id is the number that is shown after post=. In the example below, the post ID is 97.

2. When you are editing a post in the post editing screen, look at the address bar. The post id, like in the previous example, is 97.

How to find the custom field name

To find out the name of your custom field, you will need to download and install the Custom Field Finder plugin. Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Download, install, and activate the Custom Field Finder plugin. Click on the Tools menu item in the Admin menu. The Tools screen opens, and the menu under the Tools menu item expands. Click on the Custom Field Finder item in the expanded Tools menu. The Custom Field Finder screen opens. Enter the page or post ID in the input field, and click 『Find custom fields』. Find the custom field name. You will see a list of custom fields you are using. You need to look for the custom field name in the column titled Key.

How to add the custom field to Yoast SEO and Video SEO

After you have the custom field name, you can add it to Yoast SEO and Video SEO, and its content will be analysed by the plugins. To do that, follow the steps in these guides:

Video SEO: Find the custom field that has the video URL or ID in it, copy the key, and enter it into the Video SEO plugin settings.

Yoast SEO: Find the custom field you want Yoast to scan, copy the key, and enter it into the Yoast SEO plugin settings.

Couldn』t find a custom field with the correct information? Don』t fret, you can create your own.

How do I fix duplicate meta tags?

Google Search Console (former Google Webmaster Tools) reports you have duplicate meta titles or duplicate meta descriptions. Each URL should have unique meta tags so this is important to fix as soon as possible.

Unique URLs
Subpages with duplicate content
URLs with Parameters
Other URL Formats

Unique URLs with duplicate meta tags

http://www.example.com/my-favorite-content/http://www.example.com/my-favorite-content-again/

If you have multiple unique URLs with the same meta tags, you may decide to:

Change the title of pages to distinguish between the duplicate pages.Add a Canonical URL to indicate which page search engines should indexSet all but one page to noindex.

Subpages with duplicate meta or title tags

http://www.example.com/my-favorite-content/http://www.example.com/my-favorite-content/page/20/

If you have paginated URLs with duplicate meta or title tags, you can add the page template variable in two ways.

1. Add the page variable to the metas template for a site-wide fix for pages, posts, or taxonomies that do not have custom meta tags. This variable can be added by going to SEO->Search Appearance->Content Types OR Taxonomies (depending on where the issue is) and making sure the title field has the page variable: %%page%%.

If you do not see the Page Template variable you will need to search for it by clicking on Insert Snippet Variable and then searching for the %page variable.

2. Add the page variable directly to the page, post, or taxonomy for customized meta and title tags.

Parameter URLs with duplicate meta tags

http://www.example.com/my-favorite-product/http://www.example.com/my-favorite-product/?option=choice

Google has advice on handling duplicate content caused by URL parameters here.

Other URL formats

Google has even more advice on handling duplicate content here.

Both the free and Premium version of Yoast SEO give you full control over your SEO titles and meta descriptions. But let』s be honest, Yoast SEO Premium can do a whole lot more! Like redirecting your URLs if you delete or change them. No more 404 errors to worry about. So if you』re serious about SEO, switch to Yoast SEO Premium!

How do I add a new WordPress admin user?

Adding a user with administrator rights in WordPress is fairly easy. We highly recommend creating a temporary, self-expiring admin user with the steps here. If you cannot install plugins, please use the steps below to create an admin user.

Table of contentsSelf-hosted WordPress siteWordPress.com siteSending your login details to the Yoast support team

Self-hosted WordPress site

Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『Users』. On the left-hand side, you will see a menu. In that menu, click on 『Users』. Click 『Add New』. Across the top, click the 『Add New』 button. Fill out the form and set the role to Administrator. If you』re creating the account for us, please DO NOT check 『Send User Notification』. Click 『Add New User』. At the bottom of the form, click the 『Add New User』 button.

If you want us to be able to log in to your website, please copy the link to your admin login URL and the username in your email to us. Please do not include the password in your email to us. We will use the password reset feature to generate a password for our use.

For example:

Oh, and don』t forget to delete the account after your question has been answered!

You can learn more about WordPress user roles and a bunch of other WordPress related stuff in our free WordPress for beginners course.

WordPress.com site

To see a detailed guide on how to add users to your wordpress.com website, go to the article Invite users to your website. If you are experiencing issues with the assigned user roles, read the troubleshooting instructions for multiple users.

Sending your login details to the Yoast support team

The Yoast support team may ask you to create an account for them on your site, so they can help you with the question for which you』ve reached out. If you want the Yoast support team to be able to log in to your website, please copy the link to your admin login URL and the username in your email to us. Please do not include the password in your email to us. We will use the password reset feature to generate a password for our use.

For example:

Oh, and don』t forget to delete the account after your question has been answered!

How to disable the Ryte indexability check

The Ryte indexability check is a tool in the Yoast SEO plugin, which checks if your site can be found by search engines. You can read more about what this tool does in our post about Yoast SEO & Ryte: Checking your site』s indexability.

Yoast SEO includes an option to check if your site can be indexed using the Ryte indexability check. This feature is enabled by default.

In rare cases, the Ryte indexability check may fail due to a communication or configuration error. As such, you may prefer to disable the check. In this article, we』ll explain how you can disable the Ryte indexability check.

To disable the Ryte indexability check, follow the steps below. Log in to your WordPress website. When you』re logged in, you will be in your 『Dashboard』. Click on 『SEO』. On the left-hand side, you will see a menu. In that menu, click on 『SEO』. Click on 『General』. The 『SEO』 settings will expand providing you additional options. Click on 『General』. Click on the 『Integrations』 tab. Toggle the 『Ryte integration』 switch. To enable the feature, toggle the switch to 『On』.To disable the feature, toggle the switch to 『Off』. Click 『Save changes』.

How to create Custom fields to use with Video SEO or Yoast SEO

In WordPress, Custom fields are hidden by default. So, before you can create custom fields, you will need to enable them.

To enable Custom fields in the post and pages editing screen, click on the three vertical dots in the top right corner. That will open the More tools & options menu (1 in the image below). Then, click Options at the bottom of the menu (2 in the image below). Finally, check the box next to Custom fields (3 in the image below). The Custom fields will be added. You can find them at the bottom of your Post or Page editing screen.

Once you create a custom field, you can reuse the same field in other posts. All you need to do is select the field from the Name drop-down instead of creating a new one each time.

How to create Custom fields

Open the Post or Page editing screen. Scroll down to the Custom Fields section. Click Enter new. Add a name and value for the content. Enter a recognizable and reusable custom field name under the Name. Enter the full URL to the video for this page/post in the Value input field. Or add in your content you want Yoast SEO to scan. Click Add Custom Field』

How to add the custom field to Yoast SEO and Video SEO

After you created the custom field, you can add it to Yoast SEO and Video SEO, and its content will be analyzed by the plugins. To do that, follow the steps in these guides:

Video SEO: Copy the key of the custom field that has the video URL or ID in it and enter it into the Video SEO plugin settings.

Yoast SEO: Copy the key of the custom field you want Yoast to scan, enter it into the Yoast SEO plugin settings.

How to install Yoast Local SEO for WordPress

Thank you for purchasing Yoast Local SEO. Please make sure you』ve installed Yoast SEO or Yoast SEO Premium already, as it is required for the add-on plugin to work.

Table of contents

Download the add-on
Install the add-on
Install through Composer
Download is a folder, not a zip

Sales tax/VAT handling by Yoast.com

Table of contentsSales tax in the USA Economic Nexus LawsVAT in the EUVAT in the UKSales tax/VAT in other countriesIs your organization tax exempt?

VAT stands for Value-Added Tax, also known as sales tax in the USA. Different countries apply different VAT or sales tax values. We calculate the VAT/sales tax automatically based on the address you enter when you purchase a product on yoast.com.

Sales tax in the USA

Economic Nexus Laws

With the implementation of the economic nexus in 2018 in the US for sales tax, businesses outside the US become tax liable after reaching a certain threshold of sales. As of January 2021, Yoast may have reached this threshold in your State. If that』s the case, we』re therefore obliged to collect sales tax, resulting in a slight increase in the price of our products. For more information on sales tax and sales tax nexus, please read this article.

Updated October 2020 | Source: https://blog.taxjar.com/economic-nexus-laws/

VAT in the EU

We』re obligated to charge VAT for everyone who lives or has their company in the EU. The VAT is automatically calculated based on the country you select during checkout. There, you can also select whether you』re a person or a company. When selecting 「company」 you will be able to enter a VAT number which will then be displayed on the invoice you』ll receive. When entering a valid VAT number, VAT won』t be charged.

There』s one exception to this rule: If you』re from The Netherlands, you』ll always have to pay VAT (BTW) since the company Yoast is based in The Netherlands.

Why is my VAT number rejected? We validate your VAT number in the checkout. If it』s rejected, you can read about the most common reasons for that here.

VAT in the UK

As of January 1st, 2021, if you』re located in the UK, you are required to pay UK VAT on all purchases made on yoast.com, even though we are based outside the UK, per UK government regulations. At this moment, you cannot apply for tax exemption on yoast.com if you』re located in the UK, as the HMRC provides no way for us to validate your business records.

Sales tax/VAT in other countries

If you』re located in a country outside of the USA, UK or EU, you won』t have to pay VAT when buying our products.

Is your organization tax exempt?

If your organization is exempt from sales tax, please follow the instructions here to get tax exempt status, so that we can update your account accordingly.